MARKETING THAT CLICKS
Our Work
Our work really clicks in more ways than one, not only through the use of analytics and strategy but through cutting-edge creative techniques to keep your brand top of mind. Here are just a few samples of our work.
Brand Social Media Launch
Independent Collection Hotels and Resorts
The Independent Collection Hotels & Resorts social media pages launched in 2021, showcasing the growing number of properties in the brand’s portfolio with new creative elements. Cross-posting helped raise awareness at both a brand and property level, while ads showed guests that if they liked their stay at any IC hotel, they would love the rest of the portfolio.
Social Media ‘Pocket Guides’
AN IMMERSIVE SOCIAL MEDIA EXPERIENCE
‘Pocket guides’ were launched for the Independent Collection brand social media pages and cross-promoted on individual hotel pages for added exposure, providing a more immersive local experience. Tourism boards and attractions are tagged when posting to encourage sharing and engagement.
Instagram Guides
CROSS-PROMOTE COMPELLING BLOG CONTENT
Instagram Guides are developed for several of our clients, cross-promoting compelling blog content via social media. Many of these utilize recent blog posts, extending their reach and repurposing this great content for social media use.
Enhanced Carousel Posts
TELL A STORY THROUGH YOUR CAROUSEL
Carousel posts are used to create a compelling story when scrolling through social media content. Many of these include a ‘seamless’ carousel aesthetic, where the photos continue onto the next slide, intriguing users to swipe through the full carousel.
Itinerary Carousels
CREATE USEFUL GUEST ITINERARIES
Itinerary carousels were launched to maximize the great itinerary feature on the new hotel websites within content, to extend the reach of this engaging feature. These have been posted in both post and Story format for maximum reach.
360-Degree Social Media Video
USE YOUR BEST CONTENT TO CREATE VIDEO
360° videos were developed using 360° images as video posts, Stories, and Reel content.
Reels
Utilize cutting edge trends in video
Utilizing a mixture of property and stock video, Instagram Reels enhance organic content and social ads.
Trending Music Reels
Reels have taken a new direction with trending music templates. These are very easy to create, capturing your very best video content.
Virtual Tours
The Virtual Tour Experts
We combine the highest quality 360° photography with world-class technology.
Brand Development
Visit Sidmouth - devon, england
Voyage Travel Marketing worked with Visit Sidmouth in England to rebrand the destination.
The Travel Foundation
MAKING A REAL IMPACT THROUGH TOURISM
We have represented the Travel Foundation, an international sustainable tourism organisation dedicated to ensuring that tourism has a positive impact on destinations. Projects have included promoting sustainable tourism in Cyprus to keep Sand and Sea Plastic Free. Voyage Travel Marketing developed the campaign website to cut the consumption of single-use plastic in the popular tourism destination. Voyage also led on educating tourism businesses in Jamaica through the Big Up Small Business initiative to help businesses effectively market themselves.
More recently, Voyage has linked the Travel Foundation with regional tourism bodies in the UK to educate destinations on sustainable tourism to minimize UK tourism’s carbon footprint.
