Meet the team
Jessica McDonald
MANAGING DIRECTOR / OWNER
With over 20 years of experience, Jessica began her career in tourism at Fahlgren Advertising, representing the VISIT FLORIDA ad account before embarking on a career in destination marketing at Visit Tampa Bay. At Visit Tampa, Jessica helped lead marketing efforts across public relations, digital, promotions, convention, film, and sports. She facilitated creative marketing campaigns to secure major group and convention bids, including Tampa Bay's successful Super Bowl bid.
Jessica was later sought by Marriott International to direct marketing and eCommerce for the Central Florida region, working with all Marriott brands. She launched successful brand partnerships and in 2010, Jessica moved to the UK where she continued consulting for Marriott International, her first client which led to Jessica starting her own company.
As director of Voyage, Jessica has consulted major UK tourism brands, including Destination Bristol, to lead the city's London Olympic marketing campaign. She has also rebranded UK destinations and attractions, while also working to promote sustainable tourism through work with The Travel Foundation, an international sustainable tourism charity. Jessica's specialties lie in social media, digital, eCommerce, PR, creative, brand development, and hotel business consulting.
Andrew May
OPERATIONS DIRECTOR
Working with Voyage since its creation in 2012, Andrew is the brains behind our social media advertising, reporting, and analytics. He works closely with our dedicated representatives at Facebook and Sprout, keeping up-to-date with all industry updates and receiving specialist training on a regular basis to ensure we keep our clients ahead of their comp sets. Andrew originally assisted all aspects of hotel marketing and is the best at offering an honest approach to big wins for individual properties. Andrew has expert knowledge of our individual client accounts and knows how to generate results that really matter. Andrew manages all company operations, and with over a decade of business and finance experience, brings Voyage a real results-driven focus.
Tom Johnson-Sabine
head of marketing
With over a decade of marketing experience in the hospitality and travel industries, Tom brings a wealth of knowledge to the Voyage team. Prior to joining us in 2019, he headed up the marketing team for leading London hotels, and before that at one of the UK’s foremost specialist travel companies.
Tom has an in-depth knowledge of the UK hospitality market and is highly experienced in devising and implementing effective strategies that deliver strong returns on investment. He’s stewarded multiple successful website and booking engine launches, implemented effective guest loyalty strategies, led the launch of campaigns for new hotel openings, and led successful hotel rebrands. Tom has a special knack for performance analytics and reporting.
Drew Sproule
CREATIVE DIRECTOR
A creative powerhouse and former Creative Director/Head of Creative at Virgin Holidays, TUI, QANTAS Airways, Pegasus Solutions, and Flight Centre Travel Group - Drew brings a wealth of travel marketing expertise with him.
As Creative Director, Drew works closely with our clients and the Voyage Travel Marketing team to create engaging, exciting and elevated content.
Outside of Voyage, Drew is a successful wildlife, adventure, and conservation fine art photographer and wildlife photography host and coach often commissioned on trips, tours, and workshops around the world.
Alie Barbieri
account director
Alie joined Voyage from Four Seasons where she facilitated public relations, social media, and marketing efforts, working closely with property leadership. Alie brings insider knowledge, amazing creative expertise, and a keen eye for detail to the Voyage team. She leads on a range of marketing projects, presenting results, managing accounts, and overseeing social strategies, working closely with our clients to ensure we meet and exceed their goals.
Alie is always up to date on the latest social media innovations and educates the team on the latest developments. Alie has facilitated social media photoshoots when visiting clients abroad and in the UK. She is a fantastic content creator with a flair for photography. Alie is bilingual, hailing from Argentina, and she additionally provides Voyage with vital bilingual skills and knowledge that is very important to specific client accounts.
Kathy Badcock
Social Media Manager
Social media manager, account manager, office manager… Without Kathy, we literally could not run the company. With over 25 years of experience in account management and leadership roles, she is great at forming strong client relationships and delivering projects that drive real results.
Since joining the team in 2017, Kathy has worked closely with our clients to direct social media strategy and content. Her excellent eye for copywriting (and love of a good pun!) make her a great social content creator as well. Kathy’s creative abilities help keep our clients at the cutting edge of social media innovation and stand apart from the competition.
Gemma Clapp
Account Director
A social media maven with an always-on approach and an eagle eye for detail, Gemma brings a wealth of ideas, skill, and luxury experience to the team. She’s worked with Voyage since 2018, rejoining the team as Account Director in January 2024 after a brief hiatus leading the social media strategy and on-property content creation for The Doyle Collection and freelancing with other high-end clients.
Gemma heads up one of our luxury client portfolios, where she manages accounts, creates social strategies and content, and works closely with our clients to deliver tangible results. Her unrivalled copywriting flair and creative vision help make our clients industry leaders in the social media sphere.
Clare Walpole
SOCIAL MEDIA MANAGER
A Social Media Manager with a background in Marketing, Event Management and Photography, Clare joined the Voyage team in January 2023.
Outside of work, when not walking the coast path with her dog, Clare rates herself as a wannabe golfer and spends her spare time trying to avoid the bunkers!
Georgia Williams
SOCIAL MEDIA MANAGER
A keen writer with a master’s degree in Multimedia Communications, Georgia’s flair with words is an invaluable asset to the Voyage team. As one of our Social Media Managers, she works closely with our clients not only to create engaging, stand-out posts, but also ad campaigns and communications that convert.
When she isn’t ‘gramming for us, Georgia’s out snapping photos and working on building her own travel and foodie Instagram following.
Courtney Perrou
Integrated Media Specialist
Meet Courtney, our transatlantic dynamo hailing from Michigan. Armed with a Bachelor's degree in Communication and a passion for all things media, she brings a bold and distinctive flair to her work. She contributes to many accounts' social media presence and the success of their Facebook and Instagram ads, ensuring our client's stories are told in a way that captivates and converts.
With a camera in hand, she captures the essence of properties curating a collection of stunning photographs and engaging Reels. Courtney crafts content that not only features in the hotels' social media but also becomes a star player in their broader marketing arsenal. Also equipped with expertise in 360 virtual photography, Courtney doesn't just capture moments; she creates immersive experiences that transport you straight to the property.
So, whether she's busy capturing hotels through the lens or curating engaging content, Courtney brings a blend of creativity, strategy, and a dash of playfulness to the world of integrated media.
Lucy Davies
Social Media Manager
Lucy studied at Cambridge University, earning her undergraduate, postgraduate, and master’s degrees in a mere four years. With a passion for helping others, she then worked in education for fourteen years before becoming a photographer where she honed her eye for creativity and social media. Lucy’s love for travel started when she spent time traveling around America. She also lived and worked in Vietnam for three years, where she traveled all over Asia.
Lucy is a self-confessed Instagram scroller (helping her keep up to date with the latest trends) and Pinterest-aholic with a board saved for every life hack, home decor inspiration, and most probably, any eventuality!
She brings a keen eye for detail to the team and will always be found with a smile on her face and a cup of tea in hand (if she’s not out running or playing netball).
Amelia Badcock
Social Ads and Analytics Manager
Since joining the company in 2017, Amelia has proven to be an invaluable member of the team. Her ability to complete tasks quickly and professionally with extreme accuracy is commendable. From community management and document creation to curating monthly reports and complex Ad production and execution — we would be lost without her! All this while completing further education including a law degree at University of Bristol.
Kelly Baylis
SOCIAL MEDIA MANAGER
With a background in marketing and photography, Kelly has a wealth of luxury hospitality experience that spans coordinating photoshoots, managing social media accounts, and handling all things PR-related.
Before the world of marketing, Kelly studied by the beach (it’s a hard life!) and graduated with a degree in Press and Editorial Photography. Her keen creative eye helps her to pick out the very best content for our clients.
When she’s not at work, you’ll find her doing one of three things: road-tripping to beaches, fussing over cute dogs, or attempting to keep up with the latest interior trends on her home Instagram account.
Heather McDonald
COMMUNITY MANAGER
Heather facilitates all day-to-day community management for our US clients, having joined Voyage from a US-based social media agency. Her keen eye for detail and social media background make her an excellent first point of contact with hotel guests.